Kisna Becomes The Confidant Of Young Women In New Campaign

The campaign features Stefy Patel and Tamanna Sharma as the Kisna women while Nakuul Mehta is the voice of the brand.

Diamond and Gold Jewellery brand Kisna has launched a brand re-stage campaign titled Teri Roshni Hun Main, that consists of multiple films. The 360-degree campaign will run across print, outdoor, digital, and retail.

Speaking to the progressive young woman of today, the campaign focuses on the confident steps that this woman takes in her life with Kisna being her confidant and the wind beneath her wings. The campaign features Stefy Patel and Tamanna Sharma as the Kisna women while Nakuul Mehta is the voice of the brand.

The campaign has been conceptualised by Contract Advertising, a Wunderman Thompson group company and part of the WPP network.

Parag Shah, director, Kisna said, "With rising affluence and international exposure, the Indian woman is ready to upgrade from traditional gold to more wearable diamonds. Kisna is best positioned to be a diamond-first brand given its Hari Krishna Group legacy. The re-stage campaign comes hand in hand with a shift in distribution strategy to focus on EBOS (Exclusive Branded Outlets). Launched in 2005, Kisna is India's most widely distributed diamond jewellery brand."

Ankita Srivastava, chief marketing officer, Kisna said. "The campaign marks the re-stage of Kisna and consolidates its new positioning and philosophy to be more relevant to the progressive and aspirational woman."

"Our attempt is to re-frame the jewellery category narrative by putting the focus squarely on the woman as the 'Heera and the brand as her confidant. Nakuul Mehta, leading TV actor commands massive appeal in middle India where the brand has significant presence. His character brings about the right balance of playfulness and expertise necessary to build appeal and trust for Kisna, an everyday wear diamond jewellery brand, she added.

Sagar Mahabaleshwarkar, chief creative officer. Contract Advertising, said, "The campaign is a disruptive take on the concept of a woman's radiance and where diamond jewellery fits into the narrative."

Source : https://brandequity.economictimes.indiatimes.com/news/advertising/kisna-becomes-the-confidant-of-young-women-in-new-campaign/95879363