Kisna Diamond and Gold Jewellery have entered the franchising segment with the opening of its first franchise outlet with Saksham Trading Co. Pvt Ltd. owned by Navin Kumar Choudhary, Lalit Kumar Choudhary and Amit Choudhary which was inaugurated by Parag Shah, Director, Kisna Diamond & Gold Jewellery in Siliguri(West Bengal)on 29th October 2021. With this store launch, Kisna has forayed into the franchise business model and is eyeing a stronger network of franchise-owned stores across the country over the next couple of years.
This expansion augments Kisna’s distribution and reach in the West Bengal market. The store is strategically located at Hill Cart Road in the main market for the consumers to walk in. Kisna’s wide range of real diamond jewellery will be available at the store. Kisna has always believed in fulfilling customers’ expectations for generations and building credibility with their superior quality jewellery. With this launch the brand aims to enhance its penetration and extend its reach to diverse consumer segments.
Parag Shah, Director, Kisna Diamond & Gold Jewellery shared his thoughts on the launch ‘’ West Bengal has always been a key source of market for us at Kisna, and we are delighted to launch our first franchise outlet with Saksham Trading Co Pvt Ltd at Siliguri. With this launch, Kisna’s rapid expansion phase has begun and this will help in leveraging the existing strong base of customers we have in the city. It’s a proud moment for us to start an exciting journey where we are looking at unlocking the entrepreneurial potential with franchise outlets across the nation. We are looking forward to collaborating with enthusiastic franchise entrepreneurs and reaching out to more customers to fulfill their needs.’’
